Carol Vernallis 'Fuctions and Meanings of Music Video Editng' theory - http://elsiewilliamsona2.blogspot.co.uk/2016/12/carol-vernallis-music-video-theorist.html
In relation to our music video when it comes to camera Vernallis says a 'common feature' is establishing shots, close ups and extreme close ups of the subject which the most focus (i.e. the band or artist). We challenge this aspect as our music video is primarily narrative based which the band is not solely the focus of, other than the photo of the lead singer.
When it comes to editing this theorist argues that a main convention is music videos break the 'rules' of continuity. Our video in some ways can be seen to be seen to disrupt continuity with there being parts where the band is playing instruments, but for the majority of our music video there is a switch between two narratives (the real world being the sleepover and the imagined the spooky story) so it needs to hold continuity for it to make sense to the audiences whenever the narrative changes. Furthermore, another aspect Vernallis says that in music videos editing techniques include jump cuts and shots being cut in time with the music. Our music video does follow this as we wanted to fit with the mood of the music, keep its pace and fit to the 'spooky' theme of the music.
Another thing said by the theorist is that the ending to music videos are ambiguous leaving the audience to interpret what happens themselves. Our music video follows this as the audience do not find out what has happened to the boy or what the main girl is going to do next. Also, the theorist states that the narrative is often disjointed so the audience has to watch with more attention, which our music video follows with the change in narrative from sleepover to 'spooky' story.
Finally, in regards to 'diegesis' Vernallis says that the world of the music video is revealed over time. This can be applied to our music video with it gradually becoming clear that there are narratives of the imagined narrative and the sleepover narrative.
Two Step Flow Theory - http://elsiewilliamsona2.blogspot.co.uk/2017/01/two-step-flow-theory-uncomplete.html
In relation as our music video has an ambiguous ending on the imagined narrative which could lead to opinion leaders to passing onto their interpretation to 'influentials'. This could lead to a lack of creativity with interpretations with it being spoiled by the opinion leaders.
Life Matric Audience Theory - http://elsiewilliamsona2.blogspot.co.uk/2017/01/life-matrix-audience-theory.html
We think that our audience will fit into the 'Fun/Antics' category group as the characters (played by ourselves) are young individuals. Also, they would be fit into the active in the 'Fun/Antics' description and the different narratives and can create their own interpretation from the music videos ending and ambiguous ending.
Young and Rubicam's- 'Four Consumers' theory - http://elsiewilliamsona2.blogspot.co.uk/2017/01/young-and-rubicams-four-consumers-theory.html
In relation to this theory I think that our audience fits into 'The Explorer' audience group as with are music video being very narrative paced with this audience type enjoying to find new ideas and discover what things mean. Therefore, they would enjoy our music video with them having to pay close attention to the story to find the meanings of the narrative and explore what may of happened to the boy and what the girl may do next.
Andrew Goodwin's Theory - http://elsiewilliamsona2.blogspot.co.uk/2016/06/pre-birth-music-video-analysis.html
Goodwin sates that certain genres hold certain characteristics. I think that as our song is 'Rock Pop' our video goes against this as typically rock videos are more performance based, meanwhile. ours focuses more on the narrative side. Although it slightly follows what Goodwin states as it does hold some performance shots of the band, it is not what the video is based on.
Another thing that this theorist says is that visuals match the lyrics which our music video does follow with us having the main girl leave a note with the lyrics 'leaves a note'. Furthermore, he says that the visuals match the music, which our music video follows at parts with us recently during editing speeding up the candle sequence so it fits with the music more. But with our music video being many narrative based, there are times when the shots do not always go to the beat of the song.
With regards to this theorist saying that there are demands from the record label making sure that there close ups of the artist our music video goes against this with our music video not showing the bands faces but just them playing their instruments.
Finally, when it comes to intertextual references when it comes to the quick cuts of when the girl has left her room, when filming the shot of the TV we made sure to find a program that would fit the 'spooky' theme. We ended up using a shot from a documentary which was about solving a mystery.
Goodwin sates that certain genres hold certain characteristics. I think that as our song is 'Rock Pop' our video goes against this as typically rock videos are more performance based, meanwhile. ours focuses more on the narrative side. Although it slightly follows what Goodwin states as it does hold some performance shots of the band, it is not what the video is based on.
Another thing that this theorist says is that visuals match the lyrics which our music video does follow with us having the main girl leave a note with the lyrics 'leaves a note'. Furthermore, he says that the visuals match the music, which our music video follows at parts with us recently during editing speeding up the candle sequence so it fits with the music more. But with our music video being many narrative based, there are times when the shots do not always go to the beat of the song.
With regards to this theorist saying that there are demands from the record label making sure that there close ups of the artist our music video goes against this with our music video not showing the bands faces but just them playing their instruments.
Finally, when it comes to intertextual references when it comes to the quick cuts of when the girl has left her room, when filming the shot of the TV we made sure to find a program that would fit the 'spooky' theme. We ended up using a shot from a documentary which was about solving a mystery.
Stuart Hall's Reception Theory - http://elsiewilliamsona2.blogspot.co.uk/2016/06/reception-theory.html
This theory states that our audience could take 3 different reactions to our music video. Some may accept the narrative of the story being told at the sleepover then be aware that the separate narrative is the story being shown visually from what they are imaging. Then once finished watching it will wonder what happened to the boy and discuss it with other audience members. However, others may just accept that it's a 'spooky' story being told at a sleepover but will not really think that much of the ambiguous ending. Alternatively, some audience members may think that the narrative is too complex.
This theory states that our audience could take 3 different reactions to our music video. Some may accept the narrative of the story being told at the sleepover then be aware that the separate narrative is the story being shown visually from what they are imaging. Then once finished watching it will wonder what happened to the boy and discuss it with other audience members. However, others may just accept that it's a 'spooky' story being told at a sleepover but will not really think that much of the ambiguous ending. Alternatively, some audience members may think that the narrative is too complex.
Richard Dyer's Star Theory - http://elsiewilliamsona2.blogspot.co.uk/2016/10/star-theory.html
Richard Dyer argues that through different forms of media a star can be seen to be 'constructed'. This is by the artist or band's look or style to be important. In relation to our package as a whole (website, CD cover and music video) we do not really present our band as a 'commodity' or 'ideology' as how they look is not the focus of our package. Therefore, showing that our band cares more about their music than their image.
Richard Dyer argues that through different forms of media a star can be seen to be 'constructed'. This is by the artist or band's look or style to be important. In relation to our package as a whole (website, CD cover and music video) we do not really present our band as a 'commodity' or 'ideology' as how they look is not the focus of our package. Therefore, showing that our band cares more about their music than their image.
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